Q+A: Kavu

Seattle based brand Kavu are a “true outdoor” brand, established and in the hands of true outdoor enthusiasts. Founded in 1993 by founder Bobby Barr, the brand started with just one product – the iconic and revolutionary, Strapcap. Since then the brand has grown into a truly worldwide brand and is sold in stores all over the World. We had a chat with International Sales Director Jeremy Goodman.

When was Kavu founded? Could you explain a bit about the background of the brand?

KAVU was founded in 1993. Barry Barr, president and founder was running fishing boats in Alaska and would always lose his hat in the wind. At the time TEVA sandals were just getting hot. He took some of the burly sandal webbing, stitched it around the band of his hat and with a clasp could tighten the hat to withstand the outdoor conditions. Problem solved and product invented. 25 years later these hats are still made in Seattle and the brand has evolved to apparel, bags and accessories.

What does the name mean?

This is where the KAVU story really get’s good and it actually takes place prior to the invention of the Strapcap. Barry and his family grew up in the San Juan Islands - a small island chain between mainland US and Vancouver Island, British Columbia. His family had a small plane as transport. To check weather they’d call air control and if the weather was good enough to fly the response was KAVU - An aviation acronym that stands for "clear above visibility unlimited.” The term KAVU became their family motto and philosophy. It’s simple. We don’t know if tomorrow will come, so we might as well live today to the fullest. This means wake up early, work your butt off, get outside, and play hard. Smile and sweat and laugh as much as possible. Everyday you can do this and lay your head on the pillow at night exhausted with a big smile - this is a KAVU day.

How big is the team at Kavu? What does a typical day at Kavu HQ look like?

Our Seattle HQ has 19 people. Of course everyone has a role but KAVU is a team of problem-solvers. No one is above pitching in and helping. A few weeks ago I organized a last minute sample shipment to Germany. 3 people (president included) packed and stacked boxes and stayed after business hours to get the job done.

We’re located in the Ballard neighborhood so here’s some great running. Most days a group from the office runs across the Ballard bridge, through Discovery Park or the Golden Gardens Stairs.

What are the inspirations behind what Kavu do?

The inspiration is built into the brand. It’s the KAVU philosophy and lifestyle. Check out our youtube channel for great videos like “What we do” and "Perspective from Jeff Shapiro”.

Kavu is popular all over the World - what is this down to? Which are the most popular countries for Kavu?

KAVU is popular all over the world for several reasons. One which I’ve already touched on - the KAVU philosophy and lifestyle. But also because KAVU stands for fun. We don’t take ourselves too seriously. We are different and that’s ok. We want to be different. This sense of fun, free and unlimited lifestyle resonates with customers. Also, we try and treat everyone like gold - customers, retail buyers, retail staff, agents and distributors.

Which are the best selling Kavu products?

KAVU hats are super heritage. Our tops in apparel sell great. But the real star is our bag collection - in particular the shoulder bag styles Rope Bag and Rope Sling, the climbing chalk bag Peak Seeker, and the accessory pouch Pixie Pouch.

Kavu are based in Seattle - what are the best hikes around the area?

Too many to count. Go to Big Si or Mailbox Peak off I-90, Lake Serene and Bridal Falls near Index off Highway 2. If you’re in the area during the fall do the really pretty and really tough 18 mi Enchantments Traverse.